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Apple, the world’s most valuable brand in Forbes list

New York: Apple Computers has emerged as the world’s most valuable brand in the 50 Top valuable brand list of the ‘Forbes’ magazine.

“This (Apple) is a company that has faced setbacks before and bounced back to become the world’s most valuable brand–worth USD 57.4 billion,” Forbes said, explaining the company’s number 1 position in its Top 50 world’s most valuable brands 2010 list.

“Apple shows just how a brand can survive and thrive even when a parent company stumbles. Apple’s sales in the late 1990s plummeted 46 per cent over a four-year stretch while the company lost money seven times over eight quarters”, said the magazine.

Interestingly, tech brands occupied four of the first five places in the rankings and claimed 30 per cent of the top 50 brands. Financial services and food and beverage firms each captured six spots.

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