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ASCI upholds complaints against 177 misleading ads

New Delhi (PTI): Different advertisements of L’Oreal India, Hindustan Unilever, Dabur India and Audi India were among 177 ads pulled up by advertising industry watchdog ASCI for misleading consumers.

According to the Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI), out of a total of 201 complaints received in July, a maximum of 94 misleading ads were from the education sector, followed by 52 ads from the health and personal care segment.

The CCC concluded that the claims mentioned in L’Oreal India’s advertisements for its products Garnier’s Pure Active Neem Face Wash and Garnier Naturals Hair Colors were not substantiated and the complaint was upheld, ASCI said.

Garnier’s Pure Active Neem Face Wash had claimed that it is ‘enriched with real Neem’ and it is ‘the first ever face wash that removes pimples and marks’.

On the other hand, Garnier Naturals Hair Colors claimed ‘Naya Garnier colour natural ab aur bhi behtar, Trust only the No 1′, with the disclaimer saying ‘based on urban retail data’.

Similarly, another FMCG firm, Hindustan Unilever was pulled up for its unsubstantiated claims for its ads for Brooke Bond Red Label, which claimed it is a ‘Healthy tea that improves blood circulation’ and Ponds Age Miracle which claimed ‘Look up to 10 years younger’, with the disclaimer in small print saying ‘with regular use’.

Likewise, ASCI pulled up Dabur India for its misleading ad for mosquito repellent range Odomos which claimed ‘100 per cent protection from mosquitoes both in and out of home’.

Complaint against Audi India was upheld for its advertisement which claimed ‘Audi Q3 at a down payment of Rs 6,00,000 and 84 EMIs of Rs 38,000 only for ‘on-road price (with registration and insurance)’.

“The fine print below indicated that ‘this is a bullet scheme’, ‘Offer valid only on June 22 and June 23, 2013′,” ASCI said.

The advertising watchdog also upheld complaints against Tata Teleservices which claimed ‘Unlimited 3G data for Rs 250′. The ad was misleading as the disclaimer mentions that ‘3G data would be up to 1 GB only’.

Complaints against 94 educational institutes were also upheld. It included IMS Learning Resources Pvt Ltd, Institute of Hotel Management (IHM) Meerut, Indian Institute of Hardware Technology, EduEdge Coaching Classes and Kv Institute of Management & Information Studies for unsubstantiated claims.

These educational institutes claimed that ‘they provide 100 per cent placement’, which were not substantiated, ASCI said.

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