It was the fourth quarter in a row that Facebook beat forecasts as it continues to barrel ahead in mobile advertising at a time when nearly 80 per cent of its users are accessing it on smartphones and other portable gadgets.
The world’s biggest online social network said yesterday that it earned USD 642 million, or 25 cents per share, in the January-March quarter, up from USD 219 million, or 9 cents per share, in the same period a year ago.
Adjusted earnings, which exclude stock compensation expenses and other costs, were USD 885 million, or 34 cents per share, in the latest quarter.
Facebook’s revenue was USD 2.5 billion, up 71 per cent from USD 1.46 billion in the same period a year ago.
Analysts, on average, were expecting adjusted earnings of 24 cents per share on revenue of USD 2.36 billion, according to a poll by FactSet.
Shares of Menlo Park, California-based Facebook climbed USD 2.34, or 3.8 per cent, to USD 63.71 in extended trading after the results came out. The stock had closed down USD 1.67, or 2.7 per cent, at USD 61.36 amid a broader market decline.
There were 1.28 billion monthly Facebook users at the end of March, up 15 per cent from a year earlier. The number of users who log in every day increased 21 per cent to 802 million.
The number of Facebook users who log in at least once a month using mobile devices climbed 34 per cent to surpass 1 billion for the first time. Daily mobile users were 609 million, up 43 per cent from a year ago.
Advertising revenue totalled USD 2.27 billion. Of this, mobile advertising accounted for USD 1.34 billion, or 59 per cent. That’s a bigger share than in the fourth quarter of 2013, the first time mobile accounted for more than half of Facebook’s ad revenue, at 53 per cent.
Facebook held a 6 per cent share of worldwide digital ad revenues last year, according to research firm eMarketer, which expects the company’s share to grow to nearly 7 per cent this year.
Google, in comparison, garnered 32 per cent of worldwide digital ad spending in 2013 and is expected to drop slightly to a fraction below that number by the end of 2014.
On the mobile front, Facebook accounted for nearly 15 per cent of worldwide ad revenue and is expected to steal some of Google’s share this year to grow to 22 per cent.
In comparison, Google’s share was 49 per cent last year and is expected to drop to about 47 per cent by 2014’s end.