The success of last year’s inaugural Love Ball in Moscow, Natalia Vodianova has joined forces with Lucy Yeomans, Editor-in-Chief of Harper’s Bazaar UK, to host The Love Ball London on 23 February 2010. De Beers is proud to be the lead sponsor of this event in aid of the Naked Heart Foundation. The centre piece of the auction at the event is The Magic Moment Necklace designed by Natalia and created by De Beers. This one of a kind piece of stunning diamond jewellery will be auctioned alongside bespoke pieces of art by artists such as Jeff Koons, Marc Quinn and Anselm Reyle.“The Magic Moment Necklace was inspired by that precious instant when two people meet and immediately connect. Two stunning De Beers diamond hearts fit perfectly together becoming one – symbolic of a great love. I was reminded of the famous love poem by Pushkin and also of the first playground we opened when I saw the children’s happiness and excitement. That was a magic moment I treasure and I instantly knew that the Naked Heart Foundation would be an integral part of me. It was a delight to collaborate with De Beers on this beautiful piece and I thank them for their generous support of the Naked Heart Foundation.” Natalia Vodianova, on her inspiration behind the design.
The De Beers Magic Moment Necklace, and all other lots for auction will be showcased on February 6th and 7th at a preview at Christie’s. Along with select artworks the Necklace will then be displayed in the De Beers’ Old Bond Street Flagship Store from the 10th until the ball on the 23rd of February.