Hi! LIVING is a luxury magazine from Dr Vijay Mallya’s publishing house, VJM Media Pvt Ltd. In today’s world, luxury increasingly is defined as an ex-pression of individuality, through the unique and highly personal experience that luxuries help provide. Luxury brands have become not just ends unto themselves, but also mean to even larger personal aspirations. In this expanding definition of the luxury concept, information takes on a new and bigger role and importance. This is where Hi! LIVING comes in. As someone who appreciates the luxury experience, it gives us great pleasure to make Vidya Balan a partner in this ever growing community. The past few cover stories have had celebrities like Amitabh Bachchan, Karan Johar, Farhan Akhtar, Saif Ali Khan, Shilpa Shetty, Bipasha Basu and many more.