The Campaign – aimed at demystifying the myths surrounding cancer in India – is a joint initiative by Femina, Tata Memorial Hospital and Nargis Dutt Foundation
Mumbai, March 24, 2009: Just before the 2009 edition of Pantaloons Femina Miss India beauty pageant transcends into the final phase, the 20 gorgeous finalists launched a commendable and classic nationwide campaign to throw light on the myths surrounding cancer, called “Femina White Ribbon Initiative”.
The campaign is a combined CSR led initiative supported by three powerful bodies – Femina, Tata Memorial Hospital (TMH) and Nargis Dutt Foundation (NGF). It will focus on the importance of early detection and prevention and curability of cancer if discovered well in advance. This initiative will comprise of a series of informatory articles on prevention, detection and management of cancer in the forthcoming issues of Femina magazine, several Mumbai-based events/ awareness campaigns to sensitize the Indian citizens about cancer, fundraising by NGF to support the treatment of underprivileged patients and research on cancer at Tata Memorial Hospital.