London: A new study has revealed that one third of women aged 18 to 34 check Facebook when they first wake up, even before going to the toilet.
The study, conducted by Oxygen Media and Lightspeed Research polled the habits, of 1,605 adults using social media between May and June 2010 in an effort to chart behavioural trends.
Twenty-one per cent of women aged between 18 to 34 check Facebook in the middle of the night, while 42 per cent of the same group think it is fine to post drunken photos of themselves onto the social network. Seventy-nine per cent are also happy to be seen kissing in photographs posted on Facebook.
Fifty-eight per cent of those polled use Facebook to track their ‘frenemies’ (people they are ‘friends’ on the site but do not like in real life) and 50 per cent are happy being Facebook ‘friends’ with complete strangers.
Sixty-three per cent use Facebook as a networking tool and an increasing number are using the site to find dates. Sixty-five per cent men were comfortable with dating people they had met on Facebook, whereas only 50 per cent of women felt the same.
Nine per cent of women have used the network to break up with their partners compared to the 24 per cent of men who have used the site in the same way. While 49 per cent of women believe it is alright to track their partner’s activities by having their login details, and only 42 per cent of men share the same view.
Mark Zuckerberg, Facebook’s founder and chief executive, believes people do not want complete privacy online anymore.
“The way that people think about privacy is changing a bit. What people want isn’t complete privacy. It isn’t that they want secrecy. It’s that they want control over what they share and what they don’t,” the Telegraph quoted her as telling Time magazine.
“Our core belief is that one of the most transformational things in this generation is that there will be more information available…. Even with all the progress that we’ve made, I think we’re much closer to the beginning than the end of the trend,” Zuckerberg added.