New Delhi: International Cricket Council has learnt from the mistakes it made in the 2007 ODI World Cup and would lower the ticket prices to ensure that the Twenty20 World Championship doesn’t prove to be another flop show in the West Indies, ICC chief executive Haroon Lorgat said here today.
Thanks to the expensive tickets, most of the 2007 World Cup matches were played before sparse crowd in the Caribbeans and Lorgat said ICC would not err twice.
“We have learnt from the 2007 World Cup. Perhaps pricing of the tickets was the fundamental reason (behind low turnout) there. It was not really affordable for them. The Caribbeans are small communities and it was not affordable for them to buy tickets of all matches,” Lorgat said.